Revolutionizing eCommerce Marketing Insights
Challenge:
In the fast-paced world of eCommerce, understanding the priorities of top marketing executives can be the key to staying ahead of the curve. When the CommerceNext benchmarking study, sponsored by Oracle, aimed to capture these insights in a comprehensive benchmarking research study, they needed a partner that could handle everything from research design to data analysis and media outreach.
Approach:
Embarking on this ambitious project, Chameleon Collective developed the inaugural research study “How Leading eCommerce Retailers and Direct-to-Consumer Brands Are Investing in Digital.” The team meticulously crafted the research methodology, ensuring the survey development and interviews captured the nuances of eCommerce marketing investments. The acquired data were critically analyzed, and the findings were elegantly woven into a report through expert copywriting and design, providing unique thought-leadership content for industry professionals. But the work didn’t stop there. With the comprehensive report in hand, Chameleon Collective strategized the go-to-market plan for its launch. This involved a nuanced public relations strategy and execution, content development, design, and website development to ensure the study’s insights reached the right audience in a timely manner.
Impact:
The report was downloaded hundreds of times by retail and ecommerce executives, it was presented by Oracle at the CommerceNext Growth Show and featured in over 25 media outlets, including eMarketer, Ad Age, PRWeek, Marketing Dive, Retail Today, Media Post, Forbes, Fortune, and CNBC. This extensive coverage validated the report’s value and provided invaluable insights to eCommerce marketing executives, ultimately aiding in their strategic investment decisions. Through this work, Chameleon Collective not only accomplished the objective at hand but also significantly raised the bar for industry-leading research in eCommerce marketing.
