Complete Customer Data Architecture Audit
Challenge:
Kimberly Clark, a global consumer packaged goods (CPG) giant knew the invaluable worth of customer data. Yet, the company found itself in need of an in-depth assessment of its digital marketing and consumer data strategy, as well as its customer data architecture.
Approach:
To provide a robust solution to Kimberly Clark’s challenge, the Chameleon Collective embarked on a complete assessment of the company’s consumer data strategy and customer data architecture. This assessment examined how Kimberly Clark collected, managed, analyzed, and utilized consumer data within its business, as well as how this data was organized, integrated, and accessed within the company. The objective was to leverage these insights to personalize marketing campaigns, tailor product offerings, and improve operational efficiency. The results of this assessment were combined with strategic planning, resulting in prioritization recommendations spanning over a three-year period. Immediate short-term actions were also identified for the Global Digital and Marketing Teams to act upon promptly.
Result:
By transforming their consumer data strategy and customer data architecture, Kimberly Clark could now confidently make informed decisions, deliver exceptional customer experiences, and maintain its leadership position in the market. In essence, it had set the stage for a transformative journey towards a more data-driven and customer-centric future.
