Orchestrating Triple-Digit Growth as Interim Head of Growth
Challenge:
As a disruptive DTC brand attempting to steal share from large incumbents in the ultra competitive college décor category, Dormify required strategic leadership on how to profitably scale growth across various customer acquisition channels.
Approach:
Chameleon Collective stepped in for a 10-month engagement as the interim Head of Growth. The team directed two agencies and an internal team, focusing on driving growth across all paid media sources, including paid social, paid search, display, direct marketing, and affiliate channels. Key responsibilities included overseeing the Media P&L, developing an analytical and forecasting reporting framework, and implementing multiple strategic partnerships. In addition to these, Chameleon Collective delivered a comprehensive CRM strategy, and provided on-demand development and analytics resources to streamline tracking and ensure accurate reporting.
Impact:
Under the guidance of Chameleon Collective, the client saw a remarkable 121% year-over-year growth across all paid media sources. The strategic partnerships implemented during this period played a crucial role in achieving this high growth rate. Furthermore, the comprehensive CRM strategy and improved reporting accuracy put the client in a strong position for sustained growth beyond the engagement.
