Transforming LifeStance Health into a Unified National Leader in Mental Health Care
Challenge:
LifeStance Health, a significant player in the mental health sector, approached us with a complex task. With a vast team of over 2,000 psychiatrists, psychologists, and licensed therapists spread across various practices in 15 states, they had hundreds of disparate marketing strategies and implementations due to previous acquisitions. Their mission, amidst the challenging backdrop of the COVID pandemic, was to establish a connection with new audiences, uniting these diverse entities under a single, potent Master Brand.
Approach:
Our goal was to create a unified brand that embodied LifeStance’s mission as the nation’s premier provider of services for patients battling serious mental health conditions, from ADHD to Schizophrenia. The project required an amalgamation of various marketing strategies into a holistic, targeted campaign that could speak directly to those in need during a national crisis. Championing agility and innovation, our team crafted a Master Brand for LifeStance within a month. This effort included the development of an engaging brand voice and impactful visuals, creation of targeted collateral, and the design and execution of comprehensive paid search, social, and email campaigns.
Impact:
The unified brand not only conveyed LifeStance’s core mission and values but also demonstrated their unwavering commitment to their patients. Our work helped LifeStance connect with people exactly where they were—mentally and physically—during a tumultuous time, supporting them on their journey towards better mental health.
