NEST New York: Unleashing the Scent of Success through Focused Advertising
Challenge:
NEST New York, a luxury fragrance company led by Laura Slatkin, had established a strong presence with a retail location, numerous online distribution partners, and a robust eCommerce website. However, they sought to refine their performance marketing strategy and had ambitious growth targets. To achieve these goals and navigate the complexities of paid strategy across search, social, and display channels, NEST turned to Chameleon Collective.
Approach:
Our team at Chameleon Collective partnered closely with NEST New York to redefine target KPIs for each channel and develop revenue and budget forecasts. This entailed a complete restructuring of their paid search and social accounts. Additionally, we initiated prospecting and retargeting display campaigns to increase brand visibility and engage potential customers.
Impact:
Our focused advertising strategies yielded immediate and impressive results. NEST New York’s new PURA Smart Home Diffuser sold out within just 48 hours of its initial inventory release, showcasing the power of effectively targeted marketing. Most importantly, despite the fierce bidding competition often associated with the holiday season, Chameleon Collective helped NEST Fragrances achieve a remarkable blended 6X Return on Ad Spend (ROAS) across paid search and paid social, underscoring the impact of tailored, responsive marketing strategies on driving significant growth and strengthening brand recognition.
