Elevating Email Engagement: Dee Ocleppo’s Journey with Chameleon Collective
Challenge:
In the dynamic digital age, email marketing stands as one of the most potent channels for brands to connect, communicate, and convert. Dee Ocleppo, despite having a foundational email system in place with an active welcome series and an abandoned cart series, realized the channel wasn’t being harnessed to its full potential. Relying on Omnisend, the brand identified an emerging need to shift gears, with Klaviyo’s Shopify integrations appearing as a promising horizon. This is where Chameleon Collective’s expertise was sought.
Approach:
Chameleon Collective’s maiden step was an exhaustive email marketing audit, bringing to light pivotal improvement zones. Post-audit, the Collective went beyond mere advisory, playing a hands-on role in Dee Ocleppo’s transition journey. Our approach united multiple facets: a strategic list cleanse, a revamp of email templates ensuring both compliance and conversion optimization, SMS setup, and finally, a seamless integration with Shopify.
Impact:
The rejuvenated email marketing system, crafted by Chameleon Collective, revolutionized Dee Ocleppo’s outreach dynamics. The capacity for sending emails amplified, with an accelerated turnaround time. The tangible metric of our success? Email channels now contribute to a remarkable 10% of the brand’s attributable revenue.
