Beyond The Click: Redefining Paid Media Efficiency
Challenge:
Despite an active presence on paid media channels, the quest was to amplify the lead acquisition further. It wasn’t just about more leads, but better leads, without an exorbitant cost-per-lead (CPL) inflation.
Approach:
Chameleon Collective’s analytical dive into the Google Ads account unearthed substantial opportunities. Landing pages poised for refinement, a reshuffling of keyword selection, and ad copy tweaks were on the horizon. The mission? Escalate ad spend, but in a way that cuts down the CPL. The remedy encompassed not just amplifying what worked but curbing any wasteful expenditure that didn’t convert.
Impact:
The results were swift and tangible. Post our intervention, the Google Ads account architecture was primed to perfection. Targeting became laser-focused, landing pages were transformed, and the ad copy spoke more directly to the intended audience. This meticulous approach catalyzed the generation of over 1,400 leads in a single quarter. What’s more, despite ramping up the ad spend by a significant 50%, the CPL witnessed a 6% dip, striking the perfect balance between quality and quantity.
