Alicia has nearly two decades of sales experience in fitness and hospitality where she routinely built out the commercial teams and processes necessary to drive sustainable growth. She has clawed her way into some of the largest and most difficult to penetrate accounts, all while leading, training, and developing her teams to exceed targets. Her ability to develop enterprise sales strategies is informed by her vast network in fitness in hospitality which allows her to stay close to customer needs and trends. Rather than operating in a silo, Alicia aligns cross-functional leadership teams behind a comprehensive sales strategy so that her clients’ businesses live in to their full commercial potential.