Christa is a consumer marketing executive with 20+ years of experience growing some of the most iconic brands including HBO, SoulCycle, Sony and Paramount. She has spent most of her career driving transformational change and accelerated growth by building high performing digital and social teams and customer centric strategies that translated to growth.
During Christa’s four years at HBO, she built HBO NOW’s DTC marketing function from scratch, in which she helped the company transition from a content-driven organization to a data-driven business responsible for acquiring and retaining subscribers. In this role, Christa built brand experiences and personalized content-driven marketing strategies that delivered outstanding results.
As a Fractional Marketing Leader, Christa combines her consumer marketing experience with her passion for entrepreneurial environments to launch, optimize and scale DTC brands that want to conquer crowded markets through informed bravery. Christa partners with resource constrained startups and consumer product companies that need a leader that can deliver everything from dream big ideas to ruthless marketing funnel optimizations.
Christa has led teams as large as 20+, including creatives, performance marketers, data scientists and social media mavens. She believes great work happens together when we lead with dynamism, compassion and humility.
