Building the Next Chapter: Chameleon Collective’s Renewal of GRP’s Digital Landscape
Challenge:
When Encompass took the reins of Genuine Replacement Parts (GRP) in 2022, they inherited more than just a company; they faced a complex web of aging infrastructure and a website rooted in legacy code. This intricate system had been meticulously managed by the founder for over a decade. The critical task? Navigate this dated landscape, rejuvenate it for modern demands, and stabilize it for the future.
Approach:
Chameleon Collective initiated the transformation by delving deep into the core, understanding GRP’s legacy codebase, and its former bare-metal hardware foundation. Recognizing the limitations of the existing framework, our strategy was clear: migration to a scalable cloud-based environment, specifically Amazon Web Services (AWS). This shift promised consistent growth, devoid of hindrances from aging infrastructure. But the mission didn’t stop at structural overhauls. The realm of security presented its hurdles, with outdated software desperately needing patches and the move from PHP 7.x to 8.x demanding extensive code adjustments. Chameleon’s solution? Optimizing the code with contemporary frameworks and methodologies. The pièce de résistance was the meticulous plan to transition the vast GRP database to a flexible, scalable architecture.
Impact:
The post-migration era ushered in a redefined GRP website: stabilized, fortified, and astoundingly swift, as evidenced by marked improvements on Google’s Page Speed Insights. With this newfound stability, doors previously closed swung open, paving the way for enhancements in technical SEO, targeted marketing initiatives, and lucrative channels that once seemed like distant dreams.
