Pioneering a Digital Marketing Transformation for Robert Graham
Challenge:
Robert Graham needed a swift yet robust transformation of their e-commerce and digital marketing operations ahead of the crucial holiday code-freeze. This was an ambitious project involving intricate processes, site designs, UX optimizations, custom segmentation strategies, and transitioning digital marketing from a previous agency.
Approach:
A dedicated team from Chameleon Collective embraced the challenge with a meticulous, multi-faceted strategy. First, they conducted a thorough audit of the e-commerce business, followed by the creation of a new digital roadmap. The team swiftly introduced process changes, rolled out new site designs, and enhanced the user experience. They devised a unique customer segmentation strategy to tailor messaging and content to the various customer profiles. As these transformations were taking shape, Chameleon Collective also took over all digital marketing responsibilities from Robert Graham’s previous agency. This included hands-on work with Google AdWords and Facebook advertising, programmatic planning for both prospecting and retargeting, and leveraging CRM for customer acquisition and retention.
Outcome:
The meticulous strategy and rigorous execution led to a profound digital transformation within Robert Graham. The changes were implemented just in time for the holiday season, ensuring the new strategies could immediately start generating value. The experience demonstrated how Chameleon Collective’s integrated approach to digital marketing, UX design, and recruitment could facilitate a company-wide digital evolution under a pressing timeline.
