Brand Communication Transformation: Simplifying Complex Narratives
Challenge:
The Collective team faced the task of developing branding and communication strategies for numerous existing digital products across various sectors within PwC. The ultimate goal was to contribute significantly to a substantial financial target.
Approach:
Our first step was to fully immerse ourselves in the complexities of the products. We conducted a series of interviews with stakeholders, partners, and engineers to gain a comprehensive understanding of the products. We translated the complex consultancy language into a set of easily digestible and visually impactful marketing materials. These tools were designed to revitalize these initiatives and make the intricate details of the products easily understood by the audience.
Impact:
We successfully generated individual brand websites for each product, creating a unique and easily navigable space for users. By simplifying the complicated, we effectively conveyed the essence of each product, reenergized the firm’s initiatives, and contributed towards reaching the firm’s financial goals.
