Distinct Branding Creation

Distinct Branding Creation

Case Study

INDOxzy – Brewing Dreams into Reality

 

Challenge:

When Hip-Hop mogul and entrepreneur, Snoop Dogg, partnered with a heritage coffee grower from Indonesia, they envisioned a brand far beyond just coffee. They aimed to inspire and fuel the ambitions of budding entrepreneurs and creators. The starting point was the name “INDOxzy” – but everything else, from identity to narrative, was a blank canvas awaiting a masterstroke.

Approach:

Chameleon Collective rose to the occasion, diving deep into the world of coffee, hip-hop, and entrepreneurship. We embraced the essence of ownership, entrepreneurship, and creativity, intertwining these core values to create a distinct brand positioning. Our collaborative and immersive method helped define and articulate the brand identity, ensuring that every cup of INDOxzy coffee became an invitation to a journey of empowerment. With the compelling tagline, “Fuel The Dream,” we aimed to encapsulate the brand’s essence – an elixir for aspirational minds on their path to success.

Impact:

March 2023 saw the triumphant launch of INDOxzy in the bustling landscapes of Los Angeles and Las Vegas, both online and offline. The brand swiftly marked its territory in numerous retail outlets and prestigious hotels. More than just a beverage, INDOxzy emerged as a symbol of inspiration, its narrative resonating with those who dared to dream big.

 

Related Chameleon
Team Members

Michael Saint-Aubin

Michael Saint-Aubin

Brand Positioning and Strategy

Adam Rich

Adam Rich

Senior Content Strategist

Carolina Usbeck

Carolina Usbeck

SEO Friendly Web Developer

Brian Beise

Brian Beise

Brand Voice & Tone Specialist

Reyna Lopez

Reyna Lopez

Paid Media Consultant | B2C

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Set up a meeting

Let’s talk about how we can transform your business together.

Our Approach

Our Practices