Interim CMO Case Study: Vera Bradley

Interim CMO Case Study: Vera Bradley

Case Study

Driving Brand Growth: The Strategic Vision for Vera Bradley

 

Challenge:

Vera Bradley, renowned for its designer women’s accessories, faced a strategic turning point under the helm of a new CMO. The challenge was to develop and articulate a far-sighted vision and strategy for the brand that was not only consistent with the company’s financial goals but also would drive customer acquisition, retention, and brand revitalization.

Approach:

As the Strategist working with the CMO, the key approach was to lead and mentor a large marketing team towards the development of a robust, 3-year strategic plan. Our CxO level leaders advised and supported the CMO in identifying specific KPIs for customer acquisition and value enhancement, aligning plans with cross-functional teams, including design, product development, and merchandising, and creating an integrated marketing calendar. Our team worked to identify the brand’s core value proposition, establish customer profiles, devise omnichannel strategies, and determine optimal marketing spend.

Impact:

The team successfully culminated this extensive planning process into a comprehensive strategic plan. This plan offered a clearly defined roadmap, emphasizing key priorities with specific milestones and ensuring actionable plans were in place. This work marked a significant step in Vera Bradley’s strategic growth, paving the way for sustained customer acquisition, brand revitalization, and overall company success.

Related Chameleon
Team Members

Karen Lithgow

Karen Lithgow

Partner-CMO & Brand Strategist

Julie Mantis

Julie Mantis

Interim VP, Brand Strategy

Farzana Nasser

Farzana Nasser

VP Digital/Growth Marketing

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Set up a meeting

Let’s talk about how we can transform your business together.

Our Approach

Our Practices