Connecting the Dots: Rebranding Elliptic for Enhanced Customer Engagement
Challenge:
Elliptic, a software provider monitoring and reporting on trillions of dollars’ worth of cryptocurrency transactions, was struggling to resonate with financial executives. Despite offering robust solutions for uncovering illicit activities such as money laundering and fraud, Elliptic found its competitors doing a better job at customer engagement.
Approach:
Chameleon Collective worked closely with Elliptic to recalibrate its brand identity. We took a step back to reposition the company as the most formidable platform for trusted, safe transactions in the crypto-asset realm. The comprehensive brand strategy we formulated aimed to distinguish Elliptic in the market and lay the foundation for future growth. Key elements included defining the brand’s purpose and values, establishing an effective product naming system for its suite of offerings, and crafting compelling messaging to strengthen Elliptic’s connection with its customer base.
Impact:
Through this comprehensive rebranding effort, Elliptic has successfully enhanced its positioning in the competitive crypto-asset space. The strategic brand definition, product naming, and compelling messaging have proven instrumental in connecting more effectively with financial executives. Chameleon continued its partnership with Elliptic, designed and developed a new website, further underscoring the success and ongoing impact of our collaboration.
