The New Frontier: Decor Steals’ Journey from Retention to Expansion
Challenge:
Decor Steals enjoyed the luxury of a robust and faithful customer foundation. This loyalty was a testament to their brand’s strength, with the majority of their revenue derived from these devoted patrons. However, an unsettling trend began to surface as their revenue started showing signs of decline, highlighting the vulnerability of over-reliance on an existing customer base.
Approach:
Chameleon Collective, leveraging the expertise of one of its top-notch professionals, assumed command of Decor Steals’ Paid Media campaigns. Recognizing the need for equilibrium, the team crafted a strategy that interwove insights from the existing clientele with a novel customer acquisition methodology. This rejuvenated approach encompassed a multitude of creative tests and shopping catalog trials. It seamlessly integrated with Decor Steals’ daily promotions and seasonal decor boxes, while concurrently spotlighting their evergreen collection. Such a strategy nurtured existing bonds while extending an invitation to potential patrons.
Impact:
In a brief period, the transformative effects of this recalibrated strategy were evident. Decor Steals witnessed a commendable 6-8 ROAS and even 12 ROAS during product launches months; with Pmax and Meta, not only arresting the revenue decline but also setting the stage for sustained expansion.
