Adapting to the Season: Home Tax Solutions’ Acquisition Turnaround
Challenge:
The seasonal rhythm of Home Tax Solutions brought unique demands. Kicking off in January with renewals and peaking from February to July as tax bills became overdue, their window to make an impact was clear yet narrow. Capturing and converting customers at these pivotal moments was crucial, but recent years saw acquisition costs climbing, raising questions about industry shifts or possible mismanagement from previous agency partnerships.
Approach:
Understanding the essence of transformation, Chameleon Collective embedded two of its top-tier consultants within the Home Tax Solutions environment. Tasked with diagnosing the account’s challenges, our consultants initiated a comprehensive SEM and Paid Social audit, accompanied with a specific creative strategy followed by an arsenal of recommendations. Their strategy wasn’t just about applying tried-and-true best practices—it was about adapting, elevating, and inventing in the face of an ever-changing market.
Impact:
Our interventions, grounded in real-time market analysis and nimble adjustments, bore significant fruit. Home Tax Solutions witnessed an outstanding surge in their closed loans by a staggering 83%. But our vision wasn’t merely about quantity—it was about efficiency and quality too. We triumphantly streamlined their Cost Per Acquisition (CPA), marking an 8% YoY reduction. The result? Not just transformation, but a sustainable success that’s primed to endure, season after season.
