Carla is an accomplished marketing and brand strategist for consumer-facing businesses, with experience at Fortune 500, private equity-controlled, and VC-backed organizations. She is known for driving strategic thinking within established leadership teams, developing robust business cases for new product and market opportunities as well as brand positioning, and transforming internal data into a clear story and plan for action. Her experience across a wide range of functions enables her to identify trends and opportunities that others might miss, and to develop brand, product and marketing strategies that are aligned with overall business goals.