Cate brings to the collective 14+ years of digital marketing experience, as well as a proven track record of driving growth via Google Ads for brands ranging from start-ups to Fortune 500 companies and spanning multiple industries. She is constantly striving to pursue strategies that advance a brand’s vision and growth through a hands-on approach to campaign execution.
Cate began her career working for such notable brands as P&G and Samsung. She led the biddable practice for P&G’s Fabric & Home Care brands, and she was at the epicenter of P&G’s YouTube brand safety testing where she spearheaded and developed a whitelist solution to ensure compliance with P&G’s brand safety standards. While at Starcom, she authored two Paid Search playbooks which were distributed to 40+ local and global Samsung offices. Cate is equally adept on scaling growth for startups and midsize brands, which has led to valuable outputs such as a Google-backed case study, as well as transformational triple-digital YoY revenue growth.
Cate’s expertise spans the entire Google Ads ecosystem which includes Paid Search, Shopping, Display, YouTube, Performance Max, and Remarketing. Her skill set also extends to marketplace retail channels including Amazon, Walmart and YouTube.
Cate is available to work in multiple capacities including advisory roles, strategic planning, and hands-on execution.
